Blue Collar Consulting approached us looking for a brand that would stand out from the sea of same-same corporate consultants. The brief was simple but exciting—keep a connection to the colour blue, but make it fresh, modern, and a little unexpected. They wanted to shake up the industry norms and position themselves as approachable experts with a creative edge.
We developed a brand identity that balances professionalism with personality. The logo design uses a bold, contemporary take on blue—paired with complementary colours and clean typography—to create a look that’s both confident and distinctive. The result is a visual identity that feels trustworthy while breaking away from the stiff, predictable style you often see in the consulting space.
To lock in the look, we produced a complete style guide covering logo variations, colour palette, typography, and usage rules. This ensures the Blue Collar Consulting brand stays consistent across their website, presentations, proposals, and marketing materials.
This branding project shows that consulting doesn’t have to be boring—and that with the right creative direction, even a traditional industry can have a modern, memorable brand that works hard in both the Ballarat and national market.
Loved what you saw here? Let’s give your brand or website the glow-up it deserves and create something that not only looks amazing, but actually works hard for your business.