After a full top-to-bottom makeover, the Buninyong Hotel (formerly the Crown Hotel) swung its doors back open in 2025 with a brand-new name—and a fresh brand to match. That’s where we came in. The vision? A warm, welcoming pub with all the charm of the English countryside. The star of the show? A local, cheeky fox. But not the kind you’d catch skulking around—this one’s a classy, gentlemanly host who knows his locals by name.
We were instantly on board (especially with our English roots). It didn’t take long before ‘George the Fox’—named after the pub’s original owner—started to take shape. From his dapper demeanor to the twinkle in his eye, George became the heart of the brand.
We paired him with sophisticated fonts and an original oil-painted illustration, then rolled the look out across everything: business cards, email signatures, signage, social media content—you name it.
So here’s to George, great food, and even better company.
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